Meet Ric Forbes

The Marketing Strategist Who Breaks All the Rules

As a marketing strategist, it became clear that most businesses don’t fail from lack of traffic... they bleed from forgotten leads, broken follow-up, and systems that stop working the moment the founder takes a break. That’s where strategy meets reality: turning skipped appointments into repeat revenue, reactivating dead lists without paid ads, and building marketing that runs on psychology, automation, and precision... not AI hype. This approach doesn’t win awards; it wins back your customers.

With a background in eight years of raw, unfiltered copywriting and deliverability deep dives, I've been able to help overlooked service businesses turn skipped appointments into repeat income, without paid ads or sales calls, through my obsession with human behavior, metaphysical alignment, and retention over hype.