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Your Copy is Dead

and It's Your Fault

But here's how to resurrect it into a money-printing machine that actually gives a damn about your company's message

What Separates Copy Legends from Conversion Graveyards

Headlines That Seduce Instead of Scream

Learn the psychology of curiosity gaps, pattern interrupts, and emotional triggers that make clicking involuntary.

Opening Hooks That Grab by the Throat

First sentences that stop the scroll and create an irresistible urge to keep reading.

Story Frameworks That Sell Without Selling

Transform your personal failures and insights into compelling narratives. People buy stories, not products.

It's not your product... It's not your timing... It's not even your audience. It's your copy.

Ready to Stop Being Ignored?

Get the complete Email Copywriting Overhaul system and transform your dead list into a profit-generating relationship machine.

Common Questions

Frequently Asked Questions

Straight answers on pricing, process, and what it's like to work with me. Don't see your question? Ask.

Pricing & Working Together

How does your pricing work?

Every service has a firm, published rate — it's all on the rate card. Most work is priced per project, not by the hour (though you can hire me hourly at $117 if you'd rather watch the clock). Bigger builds — sales videos, web copy, white papers, ghostwriting — have payment plans available. Strategy consultations are $250/hour.

How many revisions do I get?

Two revisions on the house with every project. After that, I bill my hourly rate. In practice two rounds is almost always plenty — the work we do up front is what makes the difference.

What kind of copy do you write?

Email and newsletters, sales letters and VSL scripts, landing and sales pages, web and SEO content, articles and blog posts, print (brochures, sell sheets, signage), social, press releases, naming, ghostwriting, and more. If it's words that need to sell, it's on the rate card.

What makes you different?

Most marketing gets templated into sameness and automated into husks. I write words with a pulse — copy that remembers it's talking to a human. That's the whole trick, and it's why the words convert instead of just filling space.

Getting Started

How do we get started?

Book a call or send a message. We'll talk through what you need, I'll point you to the right service and price, and we'll set a timeline. Most work is project-by-project — you buy the deliverable you need, not a long lock-in.

Where are you located, and do you work remotely?

Based in Las Vegas, NV, working with clients nationwide. Everything is handled remotely — your zip code doesn't change whether the copy converts.

What if I'm not happy with it?

You get two free revision rounds to dial it in, and I stand behind the work. The goal is copy that pays for itself — if it's not landing, we keep refining until it does.
What Our Clients Say

What Smart Business Owners Say

Real Results. Real Growth. Real Strategy.

Ric has completely transformed our email marketing strategy at Araptus. His copy consistently drives higher open rates and conversions, while maintaining our brand voice perfectly. What I appreciate most is how he takes the time to understand our technical audience and crafts messages that resonate. Since working with ForbesCopy, our email engagement has increased by over 40%, and I finally have peace of mind knowing our campaigns are in expert hands.

KB
Kris Black
Araptus.com

Working with Ric was a game-changer for our marketing strategy. He didn't just give us tactics - he gave us a complete system that actually works. His no-BS approach and focus on what really moves the needle helped us increase our conversion rates by 180% in just 3 months. Finally, someone who understands that marketing is about psychology, not just pretty graphics.

SM
Sarah Mitchell
Digital Agency Owner

ForbesCopy delivered exactly what they promised - executive-level strategy without the executive price tag. Ric's approach to email marketing and lead generation completely transformed how we think about customer acquisition. The quarterly planning framework alone has saved us months of trial and error. Our retention rates improved by 65% and we're finally building relationships that convert.

MR
Michael Rodriguez
SaaS Founder

Ric sees what others miss. His strategic insights helped us identify and fix revenue leaks we didn't even know existed. The copywriting overhaul he did for our email sequences resulted in a 2754% increase in engagement and our best quarter ever. This isn't just marketing - it's business transformation.

JC
Jennifer Chen
eCommerce CEO

What impressed me most was how well Ric can write. His autoresponder samples felt intentional, human, and consistent, exactly what's needed to build trust and long-term engagement in the inbox.

SG
Stefan Georgi

Ric Forbes gave me expert advice on email marketing that made an immediate impact. His tips were practical, easy to apply, and helped me improve my campaigns right away. Highly recommend!

F
FedlinLLC

Your Email Copy Needs This!

Resurrect Your Dead Email List

Transform your email copy into a money-printing machine that builds relationships and drives conversions.

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Executive Strategy
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