email copywriting expert

Email Copywriting Expert

Transform Dead Lists Into Revenue Machines

Stop sending emails that get deleted. Get expert email copywriting that builds relationships, drives engagement, and converts subscribers into loyal customers consistently.

Hire Email Copywriter Copy Audit

Sound familiar?

Email campaigns getting poor open rates and low engagement

Subscribers not converting into paying customers despite good products

Email copy feels robotic, boring, or too salesy

Struggling to write compelling subject lines that get opened

Need consistent email content but lack time and expertise

Why act now

Every boring email damages your brand and reduces future engagement

Competitors with better copy are winning your subscribers' attention

Email marketing ROI drops significantly without professional copywriting

We fix this

Proven process, measured results

Why it works

Why choose our email copywriting expert

Get results that matter for your business — with your dollars accounted for.

Email copy that builds relationships while driving sales conversions

Psychology-based writing that triggers buying decisions naturally

Sequence creation that nurtures leads from prospect to customer

Conversion optimization that increases revenue per subscriber

Brand voice development that cuts through inbox noise

Performance tracking and optimization for continuous improvement

The plan

How we solve your challenges

A proven step-by-step approach that takes you from problem to solution.

1 Analyze your audience psychology and create compelling copy that resonates with their deepest motivations

2 Develop email sequences that build trust and relationships before asking for the sale

3 Create conversion-focused campaigns that feel helpful rather than pushy or sales-heavy

4 Optimize subject lines and preview text for maximum open rates and engagement

5 Establish consistent brand voice and messaging that cuts through inbox noise

6 Implement testing and optimization systems for continuous performance improvement

In the box

What’s included in our email copywriting expert

Everything you need for success, in one comprehensive service.

Complete email sequence copywriting from welcome to conversion

Subject line optimization for maximum open rates

Conversion-focused email campaigns and promotions

Relationship-building content that increases engagement

Email automation sequences for hands-off nurturing

A/B testing and optimization for performance improvement

Brand voice development and style guide creation

Performance analytics and conversion tracking setup

The Psychology Behind Converting Email Copy

Curiosity Triggers

Subject lines and openings that create irresistible curiosity gaps, making deletion impossible.

Emotional Connection

Stories and experiences that create emotional bonds before logical sales arguments.

Value First Approach

Leading with insights and value before asking for anything in return.

Social Proof Integration

Weaving in testimonials and results naturally within the narrative flow.

Urgency Without Pressure

Creating natural urgency through scarcity and timing rather than artificial pressure.

Clear Next Steps

Obvious, friction-free calls-to-action that feel like natural progressions.

Email Copywriting Services & Specializations

Welcome Series

• First impression optimization
• Expectation setting and delivery
• Value demonstration from day one
• Relationship foundation building

5-7 Email Sequence

Nurture Campaigns

• Long-term relationship building
• Educational content delivery
• Trust and authority establishment
• Purchase readiness development

10-15 Email Series

Sales Sequences

• Product launch campaigns
• Limited-time promotions
• Objection handling sequences
• Cart abandonment recovery

3-9 Email Campaign

Re-engagement

• Win-back inactive subscribers
• Interest re-qualification
• Preference center optimization
• List cleaning and segmentation

3-5 Email Series

Newsletter Content

• Weekly/monthly content planning
• Industry insights and commentary
• Value-driven content creation
• Subscriber retention optimization

Ongoing Content

Transactional Emails

• Purchase confirmations
• Shipping and delivery updates
• Account and billing notices
• Support and service emails

Template Library

Email Copywriting Expert Process

Audience Psychology Research

Deep dive into your audience's motivations, fears, desires, and language patterns to create copy that resonates.

• Customer interview analysis and insights
• Pain point and desire mapping
• Voice of customer language research
• Competitor copy analysis and differentiation

Strategic Copy Architecture

Develop the overall copy strategy and message architecture for maximum conversion flow.

• Email sequence strategy and timing
• Message progression and story arcs
• Call-to-action placement and optimization
• Conversion pathway mapping

Copy Creation & Optimization

Write compelling copy using proven conversion principles and psychological triggers.

• Subject line creation and testing
• Email body copy with narrative flow
• CTA optimization for maximum clicks
• Mobile-first copy formatting

Testing & Performance Optimization

Implement testing protocols and continuous optimization for improved performance.

• A/B testing setup and analysis
• Performance metrics tracking
• Copy optimization based on data
• Ongoing improvement recommendations

Email Copywriting Performance Results

340%

Open Rate Increase

Subject line optimization and curiosity triggers

67%

Conversion Improvement

Psychology-based copy and clear CTAs

Engagement Growth

Story-driven content and value delivery

Client Success Story

"ForbesCopy completely transformed our email marketing. Our open rates went from 18% to 61%, and our revenue per email increased by 340%. The copy feels natural and authentic while driving real results."

Sarah Mitchell

CEO, Wellness Brand

Get Your Free Email Copy Audit

I'll review your current email copy and provide specific recommendations to improve open rates, engagement, and conversions.

Your Free Audit Includes:

Subject line analysis and optimization tips
Email content review and improvement suggestions
CTA optimization recommendations
Overall strategy assessment and next steps

Get Free Copy Audit

Ready to transform your email copywriting expert results?

Stop struggling with ineffective strategies. Get expert help that actually works for growing businesses.

Hire Email Copywriter Copy Audit

100% free consultationNo long-term contractsProven results

Common Questions

Frequently Asked Questions

Straight answers on pricing, process, and what it's like to work with me. Don't see your question? Ask.

Pricing & Working Together

How does your pricing work?

Every service has a firm, published rate — it's all on the rate card. Most work is priced per project, not by the hour (though you can hire me hourly at $117 if you'd rather watch the clock). Bigger builds — sales videos, web copy, white papers, ghostwriting — have payment plans available. Strategy consultations are $250/hour.

How many revisions do I get?

Two revisions on the house with every project. After that, I bill my hourly rate. In practice two rounds is almost always plenty — the work we do up front is what makes the difference.

What kind of copy do you write?

Email and newsletters, sales letters and VSL scripts, landing and sales pages, web and SEO content, articles and blog posts, print (brochures, sell sheets, signage), social, press releases, naming, ghostwriting, and more. If it's words that need to sell, it's on the rate card.

What makes you different?

Most marketing gets templated into sameness and automated into husks. I write words with a pulse — copy that remembers it's talking to a human. That's the whole trick, and it's why the words convert instead of just filling space.

Getting Started

How do we get started?

Book a call or send a message. We'll talk through what you need, I'll point you to the right service and price, and we'll set a timeline. Most work is project-by-project — you buy the deliverable you need, not a long lock-in.

Where are you located, and do you work remotely?

Based in Asheville, NC, working with clients nationwide. Everything is handled remotely — your zip code doesn't change whether the copy converts.

What if I'm not happy with it?

You get two free revision rounds to dial it in, and I stand behind the work. The goal is copy that pays for itself — if it's not landing, we keep refining until it does.

What Our Clients Say

What Smart Business Owners Say

Real Results. Real Growth. Real Strategy.

Ric has completely transformed our email marketing strategy at Araptus. His copy consistently drives higher open rates and conversions, while maintaining our brand voice perfectly. What I appreciate most is how he takes the time to understand our technical audience and crafts messages that resonate. Since working with ForbesCopy, our email engagement has increased by over 40%, and I finally have peace of mind knowing our campaigns are in expert hands.

Kris Black

Araptus.com

Working with Ric was a game-changer for our marketing strategy. He didn't just give us tactics - he gave us a complete system that actually works. His no-BS approach and focus on what really moves the needle helped us increase our conversion rates by 180% in just 3 months. Finally, someone who understands that marketing is about psychology, not just pretty graphics.

Sarah Mitchell

Digital Agency Owner

ForbesCopy delivered exactly what they promised - executive-level strategy without the executive price tag. Ric's approach to email marketing and lead generation completely transformed how we think about customer acquisition. The quarterly planning framework alone has saved us months of trial and error. Our retention rates improved by 65% and we're finally building relationships that convert.

Michael Rodriguez

SaaS Founder

Ric sees what others miss. His strategic insights helped us identify and fix revenue leaks we didn't even know existed. The copywriting overhaul he did for our email sequences resulted in a 2754% increase in engagement and our best quarter ever. This isn't just marketing - it's business transformation.

Jennifer Chen

eCommerce CEO

What impressed me most was how well Ric can write. His autoresponder samples felt intentional, human, and consistent, exactly what's needed to build trust and long-term engagement in the inbox.

Stefan Georgi

Ric Forbes gave me expert advice on email marketing that made an immediate impact. His tips were practical, easy to apply, and helped me improve my campaigns right away. Highly recommend!

FedlinLLC

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Email Copywriting Expert

Why choose our email copywriting expert

How we solve your challenges

What’s included in our email copywriting expert

The Psychology Behind Converting Email Copy

Curiosity Triggers

Emotional Connection

Value First Approach

Social Proof Integration

Urgency Without Pressure

Clear Next Steps

Email Copywriting Services & Specializations

Welcome Series

Nurture Campaigns

Sales Sequences

Re-engagement

Newsletter Content

Transactional Emails

Email Copywriting Expert Process

Audience Psychology Research

Strategic Copy Architecture

Copy Creation & Optimization

Testing & Performance Optimization

Email Copywriting Performance Results

Open Rate Increase

Conversion Improvement

Engagement Growth

Client Success Story

Get Your Free Email Copy Audit

Your Free Audit Includes:

Ready to transform your email copywriting expert results?

Frequently Asked Questions

Pricing & Working Together

How does your pricing work?

How many revisions do I get?

What kind of copy do you write?

What makes you different?

Getting Started

How do we get started?

Where are you located, and do you work remotely?

What if I'm not happy with it?

What Smart Business Owners Say

Get Strategic Marketing Leadership

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