I Learned How to Stop Worrying About Finding New Clients When I Started Writing for Myself
Asheville, NC 8:33
I started writing seriously about a year ago. At first, I just wanted to write and find clients to pay bills. However, it reaked full of desperation. It was as if I ate SpongeBob’s rancid Sunday (Nothing but ketchup, onions, and peanuts) and was asking for women to kiss me. When I would do calls from semi-interested prospects, I could see it in their eyes that they felt used. As if I only wanted their money… and the sad thing was… they were right.
The Light Switch that Started it All
Last year in May, I woke up early… Abnormally early. You see, I’m up around 5 AM, but this time I woke up at 3 AM. I had this itch to write. I didn’t have an idea, outline, draft, or thought of what it was I wanted to jot down. I opened my computer and started typing away. Hours had passed, and the sun rose high in the sky. When I looked at the clock… 3:12 PM… My jaw dropped. Did I really spend damn near 12 hours writing?
I never noticed that I got lost in something I loved. After a few days, the first draft of the Aetherveil was born. But it wasn’t completed. This was a dossier of collections from religion, spirituality, and lectures. A really dense read. And it’s most definitely not meant for everyone. But if you want to check it out, here's the link.
From that moment, I knew writing was the thing I wanted to do most. Not because Ben Settle, whom I often deem as a guide, but because I really do love it.
Choas + Cocaine = Copywriting
Now for the fun part.
In my early days, I never dreamed of picking up a pen… let alone reading a book. Fun fact, the first book I fully read by myself was “The Outsiders” by S.E. Hinton at 18. Yes, I never read a book before, and it showed. My literary skills was that of a drunken toddler. And I know why. It was because fiction books talk about pointless drama and “Sally said this about Bobby, and his dog… blah blah blah.” Shit, I don’t care about.
Now, if they had given me a book about history, science, metaphysics, or even talking about the occult… I’m willing to bet my left testicle that I would have been reading non-stop. But that’s not the case, and I still have both balls.
So, what really got me started writing? DRUGS! Yep, I’m not shy about it either. It was the best thing to happen to me. I was Tony Soprano, without the cartel. I was geeking one day, vibing alone in ClearLake, California, and in my chaotic stupor, I turned to the mirror, looked myself in the eye, and mockingly said “You’re a fucking loser, HAHAHAHA” as if my soul was trying to tell me something. The thought of my face, tongue wiggling out like a demon… finger guns pointing at me… and that laugh… so… malevolent, makes me cringe. But I did stop that day, cleaned the plate, threw away the straw, and dumped the rest of the booger sugar down the commode.
The very next day, I sat down, rolled a fat blunt, and wrote down a list of 10 things I loved to do. Writing was one of them. You see, I’ve been a poet since 2009, when my poems were published in the School Newspaper at F.D.R.High in Brooklyn, NY. In fact, I have a few songs out on Spotify, Soundcloud, and Bandcamp (2012-2015). I knew I had a knack for writing.
So, I did what every person does when learning something new… I Googled “How to make money writing,” and behold, Dan Lok appears. “You can make thousands by copywriting.” Those sweet words made me have an eargasm. I knew that writing was something I had to do.
A Decade in a Rat Race
It’s been almost ten years since I started. And it feels like I have been running in place, begging for a chance to write. I’d do some work here and there… then the client would ghost me. But that’s okay. A few times, I’ve had the chance to work with Stefan Georgi writing Ads… he liked them… but never used them.
I took a 3-year hiatus to learn sales and did pretty well. I just wanted money. Fast-forward a few years, and I evolved into a Chief Marketing Officer for a cybersecurity company. I would crank out the entire campaign by myself in two weeks. Daily blogs were finished in 30 minutes with SEO keywords. Man, it was amazing. But I wanted to write for myself. That’s when I met my first mentor, Ed McDonough. This man was like a seraphim coming down from heaven to guide me to my path. Normally, he charges people an arm and a leg for an hour of his time… but he saw something in me and gave me an hour every week for a year… I’m still elated by his help.
And with his guidance and remembering his wisdom, I wrote my second book, L.o.a.P. Marketing (Lipstick on a Pig). I took his teachings on how to be authentic, genuine, and strategic in marketing and shared how anyone can separate themselves from sounding like everyone else. And by far, this book is amazing. It’s like a second marketing bible that shares what has worked in the past and continues to thrive today. You can grab your copy here.
I Abandoned My Goals, and it Gave Me Success
Every day, I make it a point to write. Without AI, of course. If I do use AI its for a topic point to write about. Maybe static research and have it generate these sexy pixel art images. I stopped caring about money, even though I’m financially limited in funds for now, I just want to get my writing out there and be the best.
And it’s working. I’m writing for the town’s local magazine, showcasing business profiles. So far, I’ve written two, and they’ve had very minimal edits. The clients love what I wrote, and I want to keep having my work published.
Speaking of works,
If you need anything written, I’m talking from simple SEO blogs to Salespages, I can do it all. Let me work with you and take the load off. The more I write, the more chances for my work to be seen. Check out my catalog and pick what you want.
That’s enough for now,
Ciao
Everything you need to write better, sell smarter, & scale faster — it’s all here. Whether you’re a copywriter, marketer, or entrepreneur — I’ve packed this page with the exact tools, resources, & shortcuts that separate the pros from everyone else.
Ric Forbes
Written by Ric Forbes with first-hand expertise. AI tools may be used for research and drafting assistance, but all content is reviewed, verified, and published by the author.




