How many times have you seen the same offer from different brands? This is no mere coincidence. This is part of the convergence trap I wrote about a few weeks back. You see, sometimes forces beyond our comprehension guide us to do the most irresponsible things. Relying on AI to do our critical thinking was bound to happen. Hollywood foretold this in their movie “The Matrix”.

Robotic clones who act, think, and learn the same way. Let me show you how you can bring life to your marketing and copy.

Nuance Numbskulls & Nitpicky Nincompoops.

We humans, have a natural knack for being nuanced. And sometimes it’s like talking to a cartoon. With that said, you’ve probably had an experience like this. Imagine a child trying to tell you something, but can’t because they don’t know what it is they’re talking about. They may want to see the fidget toy with a complex name. All they can do is point, say things like “the thingy,” or they would act out the movement to demonstrate what they want.

The same goes for your copy and marketing. You see, AI is very derivative and flawed perfectly. Meaning, when you use AI, and you can’t accurately tell it what you want, it will give you what you asked for, perfectly. You might understand its responses, but more than likely, your readers won’t.

Escaping the Escalation of Evil Engagement

Trolls are everywhere online. And this is coming from a troll himself… me. In the time that I’ve been marketing, I’ve seen it all. From people politely pointing out contradictions, continuity errors, and things that don’t make a lick of sense, to deliberately making you mad. I’ve done both, and I’ve had both done to me in my marketing. And the one thing that I noticed works… is what Ben Settle calls CopyTrolling. Using the haters’ words against them, as fodder for your content.

One amazing example I can share is the beef between these two numerologists, BlindZac and Gary the Number Man. Gary likes to say things to rile people up because he knows that drama creates views. And one day, Gary called out BlindZac, and he got a rebuttal. It was Zac, having fun with Gary’s content, pointing out all the lies, misinformation, and contradictions. Boy, Gary didn’t like it one bit and has been running away from Zac every day, hiding in the shadows of GG33. Gary won’t admit defeat, but according to the comments, Zac used the CopyTrolling method to slingshot past Gary’s credibility as the top numerologist.

Fabled Follow-up For Fresh Faces

How many times do you follow up with a prospect before you throw them away? The average prospect normally says yes around the twelfth to fifteenth time. When I was setting for this bitchy millionaire, I would dial more than the senior setters and make them look lazy. However, I did have the odds stacked against my favor because the leads I was given were two to three years old, without contact. For three weeks, I would sit at my desk for eight hours dialing nearly two hundred calls a day. My pipeline was max 800… You can do the math.

It wasn’t until I called this guy Teddy, for the ump-tenth time, for him to talk to the closer. We’ve spoken before, when he was on a cruise with his wife for their second honeymoon… Talk about bad timing… Two more weeks passed, and I decided to reach out. To my surprise, he was thrilled that I called. He forgot my number and was ready to speak last week. Well, needless to say, Teddy bought a thirty-thousand-dollar ticket for a seat with the bitchy millionaire. This is one of a thousand examples to prove that if you call them two, three, or even four times a week, they will eventually say yes. Or tell you to fuck off and shove it. So don’t be afraid to call them. Call them until they say STOP or until they say “HERE’S MY CC NOW SHUT UP!”

Look, sometimes we don’t feel like doing any of the work. So we pawn it off on a robot that doesn’t know any better. Nothing wrong with that, unless you like sounding like a sheep in the herd. But if you want to stand out more than Eminem in D12, you might want to read my latest book: L.O.A.P Marketing. It shows you in depth how you can take your generic AI copy and make it have a pulse with a heartbeat that resonates with your prospects by sharing examples on how to do so.