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Today is another type of Fable where you can learn and be entertained. Inside are ugly business truths to automate your marketing using lazy anime logic, cure your mental anxiety through simple biological motion, and destroy the pathetic self-help myths keeping you broke.

The Brutal Cold, Hard Science Behind "Woo-Woo" Manifestation That Atheists & Scholars Can't Deny

As we progress towards our goals, we sometimes forget to keep track.

We lose sanity, hope, and motivation.

And oftentimes our sight of what we’re aiming for.

Without the proper mindset, the right people, and the right direction...

We end up lost.

Just like Steve Jobs.

After being fired from Apple, he lost direction and hope for a while, but that “failure” eventually led him

to create NeXT and Pixar... and then later returned stronger to Apple.

Or Oprah Winfrey, who faced rejection, career setbacks, and public criticism early in her career.

She said losing sight of herself almost broke her until she refocused on purpose over success.

Hell, even Elon Musk faced during Tesla and SpaceX’s darkest financial days, he was nearly bankrupt, sleeping on a couch at the office.

He’s said he questioned everything but pushed through by focusing on the mission.

This is a perfect example of the solution.

Even I, the wonderful Ric, can fall into the abyssal pit of despair.

A few months ago, I had to give up my apartment and move back in with family, sleeping on a bunk

bed, eating nothing but dollar processed meals until I get my shit together.

But I’m not reluctant, nor am I complaining.

In fact, one could say, I am deeply grateful.

With time to focus on my mission and save up in the process, spend quality time with family, and learn a new skill.

You see, change is inevitable (which we all know, but refuse to truly accept), and it’s for making way for what we desire.

And to resist change is to resist our goals and dreams. (i.e., desires)

Regardless of whether you’re an atheist, super firm in your belief, or maybe a scholar who wants to do research, in the Aetherveil, it’s broken down in a way where it unignorable.

It’s how Elon, Oprah, and Jobs all pushed through and came out on top.

They allowed change to take course, and they stayed focused.

But books like ‘The Secret’ or ‘Think and Grow Rich’ and many others like them, provide wonderful stories and elements that make a book...

They seem to lack one thing.

Evidence.

They share stories from their life, and they make us live vicariously through others by writing hypnotically.

But how do we know it can work for everyone and not just a select few?

The Aetherveil breaks it all down, backing up those ‘seems-to-be woo-woo’ books.

Using scriptures, CIA documents, Metaphysics, science, philosophy, and even anime references to further cement the parables.

Get your copy of The Aetherveil today and realize that the happiness you seek was inside all along.

It’s a non-biased, non-persuasive, easy read, giving you the deeper insights as to what has been echoed throughout time.

Why Honest Marketers Stay Broke While Great Copywriters Openly Steal From Their Competitors

“Take what you need, discard what you don’t want.”

Almost seems selfish, right?

Who on earth would tell someone to do such a thing?

What if we did this every day, all the time, without even realizing it?

Whether it’s us studying a subject…

Listening to a close friend on knowledge they somewhat know, and even now... reading these emails.

Don’t be afraid to steal the ideas of another and make it your own.

(as long as you revise it to not be verbatim the same thing)

As a copywriter/ marketer, it’s important to copy what works and reinvent it to be better.

You see this with trends on TikTok and YouTube.

How every company follows the fad of what’s going on...

Like Dominos doing the whole “6, 7” thing and making their pizza $6.70.

Which isn’t a bad play...

But what if we copied that and made it better?

What about ‘bring 6 friends and we bring 7 pizzas for 6.70/each’…

That sounds like a free pizza, and the others are cheap.

Which makes room for upsells, wings, breadsticks, and desserts.

Yes, you can use this method too.

Find out what your competitors are doing and copy their structure, then you make the foundation your own.

In email marketing, you’ll see a lot of ‘you don’t pay until we make you money’,

Which sounds… heavenly...

BUT

Here’s the kicker.

How often does free work actually work, and is it really free if they miss off your customers or botch the copy?

See, if one was smart in any niche, you’d offer a 3-6 month commitment with the first month being 1/4th of your price and charge the rest on the back end…

After you started making revenue for your client.

But I really wanna know what you think.

Tell me what offers you’re currently contemplating, and let’s come up with a new angle to make you more of those greenbacks.

Come on, hit me with your best shot, and click here to see how you can hijack what’s already working and find, reactivate, and retain your current clients.

Unleash Your Aggressive Inner Leader and Drag Defiant Clients In by the Hordes

So it’s confession time...

Yesterday was the first time seeing Sandlot...

“You’re killing me, Smalls”

It’s a pretty good movie.

If you haven’t seen it, you should check it out.

You’ll find it inspiring to see the joy we once had playing with a ball and a stick.

It’s about this kid named ‘Smalls’ (on account of his stature) who moves to a new town with his mom and stepdad.

Smalls sees that his stepdad loves baseball, and he takes a liking to it too.

So he goes to this backyard diamond that the neighborhood kids made, with his duckbill cap (I’m talking an overly long lid) and his worn and used mitt.

Now the field isn’t that big.

It is about half the size of a real field.

So Smalls goes and joins them to make new friends by inserting himself in the game, since they needed an extra person anyway.

But there’s just one problem...

He doesn’t know anything about baseball.

Doesn’t know how to catch... He doesn’t know how to bat...

And worse... He throws like a sissy...

This kid catches the ball in the outfield and runs back to second base, handing the ball to his teammate...

So now, when he tries to play and be like everyone else…

But the kids just laugh at him and mock him.

But there’s hope for Smalls, because the leader, Benny, understands that all he needs to do is help guide him.

And with a little guidance, the kids can play with a full team.

Benny was all about the game.

He lived and breathed it.

Turning what he loves into his way of life.

Talk about setting your eyes on the prize!

Well, long story short, Smalls got better and impressed, and Benny went on to become a famous baseball player.

In our own way, we’re like Benny and Smalls.

When we first decided to get into business, we had no idea what the hell we were doing.

Then we found our ‘Benny’ and started our path to greatness.

After we found out what we needed to do, we evolved into Benny himself.

Living and breathing what we do, putting our blood, sweat, and tears into what we’re trying to accomplish.

They say, “Fake it until you make it.”

Which isn’t wrong, but who wants to be fake?

The better saying would be “Be it before you see it.”

Benny saw himself as a great player, and he stuck with it.

However, this is where most of us start to falter.

We get caught up with fads and trends, like this AI goldrush era, and lose our way.

And this is where you can stand out, keeping your eyes on the goal of being better than everyone else.

By acting like Benny when he first met Smalls, you can guide your clients to your solution.

That’s right, your prospects are ‘Smalls’ and holy hell, they need help.

So, you've got to give it to them.

The best way to do that, especially if they’re miles away, is through the proper email marketing strategy.

As in all things, you need the right formula and right idea to make it solid.

Don’t be afraid to shake your head in disappointment, just don’t give up.

But if you need help formulating the right email marketing strategy, all you do is click on this funny link and set up a time to chat.

No pressure and definitely no obligations.

See, Benny’s blood runs through us all at some point.

When you succeed, we all do.

The right strategy we come up with for you will bring back those ‘nay-sayers’ and keep your current clients happier than a dog with a bone.

So, what’s your next move?

There are 3 options for you to choose from.

1. Keep doing what you’re doing.

2. Do nothing at all

3. Or come up with a strategy

Mull it over for a minute and click here to find the right marketing strategy to bring back your clients and bring in more new faces by the hoards.

Don’t think about it too hard.

How a Handsome Blonde Marketer Stole the Ultimate E-Commerce Blueprint (And Why You Get It Free)

When it comes to email marketing strategies…

Most think they need a newsletter, and they’re good to go.

Some would even consider a welcome email and then immediately resort to discounting.

What if that’s only the tip of the iceberg?

There’s a lot more you can do to increase your revenue, and below the beans are spilled.

The “every business owner should know” email formula that less than 3% are utilizing.

Here are the 10 Most Volatile Email Marketing Strategies You’ve Been Conditioned to Avoid:

Welcome Email ->

When someone signs up for your Newsletter, you give away as much as you can for free that shares vital information to help your buyers achieve their goals. Around 5 emails over 12 days period with subject lines that make people want to open.

Abandoned cart ->

When someone abandons their cart, subtle reminders and additional incentives work wonders for bringing back those buyers who forgot to press ‘confirm’ at checkout. The recommended strategy is 7 emails over 9 day period, slowly accepting they’re not serious, and call out the problem.

(i.e. “We noticed you’re not serious about getting ___, others who got ___ also got ____ to help you ___. Meaning you get ____ as well!”)

Abandoned checkout ->

When someone abandons their checkout doesn’t mean they don’t want it. After all, it’s on their wish list. When you give a small sample of what they’re missing, they’ll be more inclined to buy. 3 emails over 9 day period is enough to bring them back, and if they still don’t budge, it’s time to put them in another flow that reactivates them with their specific order they wished to get.

Browser abandonment ->

When someone leaves without adding an item to the cart, it may seem like they’re not serious. But in reality, the dog is pissing on the floor, the pot is boiling over, or their kid jumped off the top bunk and twisted their ankle. Anything can happen, and they just need to be reminded. A 5 email sequence over 16 days would suffice, and you’re going to mostly share testimonials and reviews of their exact product.

Thank you ->

Follow up after someone has placed an order, depending on the ordered products. When they buy, thank them for buying and make additional recommendations that others have bought to pair with their items, and you can do a ‘buy two, get a (lesser item) as a gift. ‘ The lesser item can be a keychain, pens, or something useful that has your branding on it. But do know, the better the gift, the more they’ll buy.

1-3 emails to say, “thank you”, “don’t forget”, and “by the way others got ___ after buying __”

Win back ->

When someone hasn’t been active for a long time (e.g., no order for 6 months). Life happens, and when it does, we all forget what we’re doing in the moment. The best strategy would be a 7-email sequence over 16 days, offering them information and resources about your services.

Guides, videos, tips, digital tools, and even free consultations.

Birthday’s ->

Either on someone’s birthday or on the date their profile was created. Make this count! After all, you can only do this once per person a year. Have them answer a quick quiz asking them what they would prefer, and when they click on an item/service, give them a free upgrade. You can also tell them that if they bring a friend, there are additional gifts to be received. To take it a step further, you can even make it a 48–72-hour limit.

“Only available during your birthday week,” or “Expires at midnight on your birthday,” to give FOMO and make them hurry up and buy.

Back in stock ->

When an item is back in stock that they’re interested in. A 5-email sequence over 7 days works wonders. Sharing that it’s a ‘hot item’ makes it seem as if it will run out faster than before due to the hot demand.

You can even give ‘early-bird access’ when they buy a few other items to unlock their bonus. After all, who doesn’t like to be first?

Reviews ->

To leave a review on a product or for the brand. This one has many different ways to go about it. A 4-email sequence over 10 days asking them directly their thoughts and opinion work wonders. But let’s take it a step further. You can also put recommended items that pair with what they purchased and ask them to give their feedback by sharing that others want honest reviews. And with their help, others can have a better experience. (A lot more comes with it, too, for you, because now you’re getting firsthand feedback on how to improve)

Cross-/re-/upsell ->

Offering other products that might go well with what they bought. This is the funniest one because you can literally do anything (besides throwing in discounts). When someone buys once, they’re already warm. So the best strategy is a simple 6-day sequence that gently guides them toward a related product or upgrade.

Start by tying the offer to what they already purchased, show what other client’s pair with it, explain why the upgrade delivers better results, and remind them when their results start to fade. Then close with light social proof and a friendly final nudge that feels helpful.

Well, talk about value-packed!

This is the stuff they don’t teach you in Marketing Elementary School.

Somehow, all this information was leaked to the writer, whoever that may be, without paying.

So why should you?

The knowledge should be yours to use.

After all, it IS a lot of work and requires a lot of time.

So instead, you can have some handsome email marketer with blonde hair create all this for you. (just saying).

How would you do that?

Oh, that’s easy.

It’s in my latest book, L.O.A.P. (Lipstick on a Pig) Marketing.

Click to have it delivered to your door in a few day and you can use this as a timeless momentum to keep your marketing pristine while the new shiny objects take over everyone else's marketing, trying to fix what isn’t broken.

Thus concludes ForbesFabled Collections Vol. 2. Everything you need to write better, sell smarter, & scale faster… It’s all here. Whether you’re a copywriter, marketer, or entrepreneur… I’ve packed this page with the exact tools, resources, & shortcuts that separate the pros from everyone else.