Your buyers see it coming from a mile away, and they ignore it almost instantly…

So, what do most companies do?

They slap on a new logo, change their fonts, and make themselves prettier.

Dressing up a bad message just delivers the bad news faster.

The truth is that you don’t need more content or a rebranding overhaul.

It’s the realness you’re lacking.

When you create a message built on the buyer’s psychology, things shift in your favor.

That’s why I want to show you exactly how to cut the clunker convos and build a brand people can trust again.

Turning strangers into buyers and buyers into die-hard loyal fans.

My name is Ric Forbes, and the first thing you should know about me is...

I’m no academic marketing professor.

Nor some corporate suit with an MBA either.

I never went to an Ivy League school, and I don’t have a degree in traditional advertising.

In fact, the only thing I consider myself an expert in is direct response copywriting and turning broken sales funnels into profit.

Back in 2018, before AI took the world by storm, I was higher than bird puss.

After hurting my own feelings, I had made the decision to start copywriting.

I spent months trying to build ForbesCopy, just to be shot down time and time again.

I wrote the copy, set up my webpage, and started blasting on social media.

but unbeknownst to me, I was just spinning tires.

I’ve listened to almost every top goo-roo at the time, from Dan Lok, Justin Goff, Stephan Georgi, and many others.

The raw gnawing in the pit of my stomach ate at me daily.

And I had to endure it as it kept growing as I watch every single cent go down the drain…

I’ve read all the books, taken many courses, and invested into a handful of ‘mentors’…

Nothing worked.

The worst part wasn’t the thousands of dollars burnt right in front of me… It was the frustration of wasting time I’d never get back.

I felt stuck, burned out, and depleted from copying everyone else and not seeing any returns.

Templates, guides, outlines, and (now) prompts that all sound generic, turn your brand into a pig wearing lipstick.

Then, when I was thinking there was no hope or solution I realized something.

I was looking at this all wrong.

If the Pet Rock in the 1970 could generate a million dollars… anything could be sold.

It wasn’t the content… it was the strategy

When you use the right strategy in your marketing you target the buyer’s psychology.

And from there, they subconsciously choose you.

No matter how many times you change the button color… What your headlines are… how complex you’ve set up your sequence… How many Ads you blast… or what angle you write the copy.

If your strategy is off… then your business will suffer.

Grasping on to the last bit few customers who still think you’re ‘the cream-of-the-crop”.

Now, everything has sped up with the help of AI, and no one wants to us their squishy head-sponge between their ears.

So, I decided to create L.o.a.P. (Lipstick on a Pig) Marketing

What’s that? You want to know what’s inside?

Sure, I got you chuckles.

A sample of what you get inside:

• The five-step framework to clean up your language and speak like a human.

• Six email positioning strategies to occupy a specific, high-value space in the subscriber’s mind.

• The tactical roadmap to identify predatory nudging and transition into honest, high-retention direct response marketing

After you read this book, you’ll...

• See through the advertising charade by boiling businesses down to their simplest form.

• Identify the deceptive tricks of L.O.A.P. Marketing happening in your inbox, on Facebook, and on Google.

• Avoid the trend-chasing traps that makes your brand irrelevant while benefiting everyone else.

• Spot the robotic, templated language of AI writing assistants that sands down your brand’s distinctive edges.

• Infuse life into your copy to stand out from the crowd instead of making prospects fall asleep.

• Understand how premium pricing manipulates human psychology and creates a false perception of value.

• Position your brand as the guide that helps your buyers complete their own journey.

• Know why your customers are time-poor rather than price-sensitive and how convenience acts as a premium feature.

• Create ugly, raw, and authentic content that breaks through polished pixels and lowers the barrier to entry.

• Understand how third-party review rigging erodes customer trust and why you must keep your negative reviews to learn and grow.

• Notice how corporations use slogans and hollow marketing to create an illusion of innovation without updating the core product.

• Avoid the brand innovativeness hallucination that uses high-budget creative campaigns to distract you from a lack of functional updates.

• Recognize predatory nudging in slogans that weaponize data against your specific anxieties.

• Stop buying into the borrowed authority of influencer endorsements that build false trust without improving the item.

• Protect your business from the transfer of negativity effect that occurs when an influencer partnership faces a bad news cycle.

• Avoid ghost founder syndrome where a celebrity attaches their name to a product launch and moves on six months later.

• Close the expensive gap between what your brand promises on the outside and what your operation delivers on the inside.

And Much More!

You Dressed Up a Bad Product and Now...

Your marketing has become a pig farm in wigs & most businesses don’t even know they’re running one.

Something happened to marketing while everyone was busy chasing trends...

It all started sounding like they fell into a vat or redundancy.

Inbox filling up every morning… subject lines blur together... the same centralized message… the discount desperation increased… And the same shat out content by AI.

With an invisible offer that’s somewhere between the “innovative solution“ and the “value-added“...

Your customers figured out that it’s all dressed up and backed off.

You probably already feel this...

In your open rates, cost per click, or even your customer lifetime value.

The numbers don’t lie, even when the marketing does...

That’s what this book is about.

Get Your Copy Now - Go Here

Saturated with Sloppy Copy

There’s an old saying:

“You can put lipstick on a pig, but it’s still a pig.”

In marketing, it’s worse.

Nobody’s even bothering to apply the lipstick themselves anymore.

They’re copying somebody else’s pig...

Running it through AI...

Changing the brand colors and calling it “innovation.”

Meanwhile, customers are becoming more aware.

They’ve been burned enough time.

Now they assume everything is a lie until proven otherwise.

And the language of modern marketing (the jargon, the buzzwords, the “synergistic framework” bullshit) only exacerbates the problem every day.

The result?

Real marketing fatigue… revenue pain… AI Atrophy… Cognitive Offloading…

And lots of confused business owners wondering why their pretty new website isn’t converting.

Have You’ve Seen This Pig?

Here are a few sentences your brain now automatically filters out:

• “We help businesses grow.”

• “We provide innovative solutions.”

• “We care about our clients.”

• “We leverage cutting-edge technology to deliver synergistic outcomes.”

• “We’re disrupting the space with a value-first approach.”

• “Our AI-powered platform scales with your needs.”

• “We align strategy with stakeholder expectations.”

• “Our team is passionate about delivering results.”

Those sentences lack tension, risk, and consequences.

Looks familiar, doesn’t it?

Your brain registers them and immediately forgets them.

Just like your grandmother’s floral wallpaper.

Here’s what you’re actually competing against:

» Jaded and burned buyers who’re weary.

» Assumers who believe you’re overcharging.

» A buyer who’s seen your “innovative solution" a million times this week already.

The only thing that stops that buyer mid-scroll?

Something that IS true.

No Masterminds or Magic Prompts... Only a Decade of Data.

I’m no guru... I don’t sell $12,000 masterminds... nor the secret prompts that make 19-year-olds millions on their phone.

What I do have is nine years of direct response copywriting and marketing.

First-hand experience inside actual businesses, managing real email infrastructure, fixing broken deliverability, and watching what happens when you send the wrong message to a warm list...

(Spoiler: they leave and they don’t come back.)

Generated over $22 million in revenue for businesses that were willing to be honest about what they were actually selling.

The ones that weren’t?

I watched them slap a new logo on a dying product and wonder why the logo didn’t help.

This book’s the raw, unvarnished data from those years...

The business autopsies, split tests, things that worked, and the things that sounded brilliant in a committee room and died on contact with a real human being’s inbox.

Fix Your Lipstick on a Pig Marketing

What You’ll Find Inside:

→ “That’s Some Pig” — Special, Unique, Remarkable… But Still a Pig

Why every market’s full of brands that are technically different and practically identical.

→ The Most Expensive Lipstick in the World Won’t Make a Pig Pretty

Visual rebranding doesn’t fix a bad product... it just makes the failure more expensive.

→ You Can Wrap a Pig in Prada, But It’s Still Pork

High-end AI formatting won’t mask low-quality service. Real people notice.

→ Fine Swining and Caviar — Premium Pricing as Smoke and Mirrors

How luxury positioning creates false value perceptions and eventually destroys trust.

→ Sponsored Swine — Influencer Endorsements That Build Nothing

Why paying for borrowed trust instead of building real trust is a ticking clock.

→ Pig Latin Poetry — Jargon as a Hiding Place

Corporate speak isn’t sophisticated... It’s how people who have nothing to say avoid saying it.

→ The Silence of the Hams — Artificial Urgency for Mediocre Goods

Limited-edition labels and countdown timers for products nobody actually wanted.

→ BONUS 1: 6 Email Positioning Strategies That Move Revenue

The secret chapter... Practical frameworks for email that builds trust and sells without sounding like every other hog on the farm.

→ BONUS 2: The Buyers Journey and Behavior

Learn ways that transforms cold subscribers into hyper-responsive buyers by replacing predictable marketing pitches with high-trust, narrative-driven email sequences.

Grab Your Copy of L.o.a.P Marketing

“I would absolutely download Ric’s book! Being an entrepreneur isn’t always easy, but his tips have genuinely helped me attract clients like a magnet. He shares such valuable insights on using technology in a way that really draws people in - like bees to honey. So grateful for his wisdom! - Misha Mahmood

Owner, Mishamahmood

“I couldn’t put it down! It’s the most insightful book I’ve ever read...“ - Rick Ely CEO, Captain Rick Ely

“I got the book! Brother, so far it’s been a fucking MASTERPIECE!!!... I started reading it last night, the quotes were just incredible at the beginning of the book... It’s fucking excellent.” - Beast1333, Artist, Templars of Hiphop

“Astonishing Book, Highly Recommended!“ - Arthur J Serrago, Teacher, F.D.R High School

Strategies Don’t Come from Textbooks or Corporate Committee Rooms...

Every page draws from over nine years of direct response copywriting and direct response marketing in the trenches of actual businesses.

L.O.A.P. Marketing

(Lipstick on a Pig Marketing)

If you’re interested in buying ‘L.O.A.P. Marketing‘, then you can have it delivered today right to your doorstep for a flat fee:

• Paperback: $27 (pre-order)

• Kindle: $0.99 Limited Time

ISBN: 9798196934902 · First Printing 2026 · Printed in the USA · All Sales Are Final

Warning 1: This book will not make you feel better about what you’re currently doing.

It’ll probably make you uncomfortable... and it should. If you need something warm, validating, and full of “you’ve got this” energy... close this page. There’s none of that here. What’s here is honest, specific, and occasionally aimed directly at decisions you’ve already made and called a strategy.

Warning 2: This isn’t a End-all-be-all book.

It’s a why you’re failing book. It doesn’t hand you the magical remedy, a 5-step framework, or a prompt to paste into ChatGPT. It hands you a mirror, and what you do with what you see is your business.

Get Your Copy Now - Go Here

FAQ

1. What exactly is L.O.A.P. Marketing? L.O.A.P. stands for Lipstick on a Pig Marketing. The book deconstructs how modern businesses use automated formatting, generic AI voice, and flashy design overhauls to hide broken products and a total lack of strategy. Giving you the operational tools to fix your messaging and build long-term revenue.

2. Can I use these principles if I rely heavily on AI tools? Yes, but the book will force you to stop mistaking AI tools for an actual strategy. It reveals the ugly failure rates of AI-dependent campaigns and shows you how to clean up your marketing language.

3. What is the uncanny valley problem mentioned in the book? The uncanny valley problem happens when your chatbot mimics empathy, and your auto-responder fakes urgency. Your customers feel the deception immediately, and it makes them angrier than silence.

4. Who is this book specifically for? This book speaks directly to the disillusioned marketer, millennials marketers, the bootstrapped founder, and the corporate leader who are drowning in a sea of generic, automated noise. It is for professionals who want to eliminate robotic, AI-generated non-language.

5. Why focus on customer lifetime value instead of open rates? Open rates are vanity metrics that pay exactly zero bills. This book focuses entirely on revenue and customer lifetime value because those are the only numbers that dictate whether your business survives or goes bankrupt.

6. How much does the book cost? The Kindle version costs 99 cents right now during this special promotional window. The Kindle price increases to 2.99 dollars in 90 days, starting from the release date. The paperback version costs 23.50 dollars.

7. What separates this from all the other marketing books? It addresses the contemporary market fatigue and how you can escape its wretched fangs, as it deconstructs the illusion of automation, and shows you how to realign your brand’s positioning without ripping off someone else’s content.

8. How will this book help me save my marketing budget? The book outlines a low-cost message validation protocol to test variations with small audiences and real data. You find out what works before you spend real money scaling a message.

9. What is the refund policy? There are no refunds and all sales are final. If you are hesitant about risking 99 cents or 23.50 dollars on your business education, this book is not for you anyway. Keep your money and continue running superficial campaigns.

10. Is this book just another theoretical marketing guide? No. This guide draws from over nine years of direct response copywriting and omnichannel marketing experience. Every page contains raw data, actual strategy adjustments, and business autopsies from testing messages on real human beings.

11. Does this book teach complex, abstract marketing frameworks? No. This book focuses entirely on core direct response principles, funnel setup, message validation, and fixing customer lifetime value. It strips away corporate jargon and provides foundational strategies to stop your brand from turning invisible.

The Businesses who’re crushing it aren’t the ones with the best logos or the biggest ad budgets...

They’re the ones willing to say the truth in the simplest words possible and then let their product do the rest.

Everyone else is still at the pig farm, applying lipstick and wondering why nobody’s buying.

Ciao,

Ric Forbes

Get Your Copy of L.o.a.P Marketing

P.S. One more thing, and it matters: You’ll get very little from this book if you think marketing is just a polish problem. It’s about what happens when you use all three to dress up something that doesn’t work and why that move accelerates the damage instead of hiding it.

P.P.S. If you’re looking for a shortcut, this book will only frustrate you. L.O.A.P. Marketing was written for the person who’s tired of shortcuts that look like progress and deliver nothing. That person will get everything out of it. Everyone else will leave a three-star review saying it didn’t give them enough tactics... Both outcomes are fine with me.

P.P.P.S. The Kindle is 99 cents right now. That’s less than a coffee... So, there’s no reason not to start reading tonight.